According to the latest data, in January 2024, a total of 70,500 imported vehicles were sold, indicating a 11.7% increase compared to January 2023. The Lexus ES remained the best-selling imported vehicle, with sales hitting 7,531 units.
The Lexus RX came in second, with 2,780 units sold, while the NX followed at 1,297 units. Additionally, the ES was highlighted for its performance in both the luxury and standard vehicle segments, showcasing how imported vehicles are capturing a significant portion of the market.
Mercedes-Benz landed four models on the list, including the GLE and the GLC, further emphasizing their stronghold in the luxury market. The GLE sold 5,086 units while the GLC recorded sales of 4,913 units, respectively making it a competitive player among imported SUVs.
Furthermore, the BMW X5 positioned itself favorably with 9,413 sales, reinforcing the trend of consumer preference shifting towards premium brands. The growing demand for imported luxury vehicles confirms a significant transformation in buyer behavior.
In conclusion, January 2024’s sales data highlights prominent trends in the luxury imported vehicle market, with brands like Lexus and Mercedes-Benz solidifying their market positions amidst evolving consumer demands.
