Joint venture brands still rely on “electricity” and “intelligence” for competitive edges.
As we enter the year 2025, the automotive industry is experiencing a rapid transformation. The competition among various carmakers intensifies with the introduction of electric vehicles (EVs) and smart technology that sets users’ expectations high. Domestic models are launching at aggressive price points, offering features that were once considered luxuries.
For joint venture brands, it is critical to innovate by focusing on electric and intelligent features to retain and attract customers. The traditional gasoline vehicle’s position is increasingly threatened as EVs make significant inroads in the market.
Recent data indicates that while gasoline vehicles have long been a staple in the automotive industry, their market dominance is waning. Models like the Q7 are now being sold at prices comparable to Q5 versions, leading many to question their future viability.
Manufacturers need to find ways to adapt by integrating advanced technology and hybrid solutions into their vehicle lineups. As the trend shifts towards sustainability, the capabilities and features expected from gasoline-powered vehicles must meet the growing demand for eco-friendly alternatives.
The question remains whether traditional gasoline vehicles can sustain their relevance. As electric vehicles poised to take the lead, companies that rely solely on gasoline technology may find themselves struggling to compete.
