Abstract
Ford is striving to survive in the Chinese market, focusing on achieving profitability through strategic efforts.
Keywords
Ford, profitability, China, automotive market, strategy.

With the competitive automotive landscape in China, Ford’s approach remains relatively understated, yet it has successfully navigated challenges to achieve profitability.
Sales figures suggest that Ford is adapting to the evolving market demands, launching new models that appeal to local consumer preferences.
In an effort to strengthen its presence, Ford is also enhancing its supply chain and investing in local partnerships that can contribute to sustainable growth.

As the brand strengthens its position, it is also setting ambitious goals to deepen its market penetration, aiming for a higher market share amid increasing competition.
The key challenge remains balancing profitability with the introduction of environmentally friendly technologies, as global trends shift toward sustainability.

As Ford continues to push forward, its success will hinge on its ability to innovate while maintaining cost efficiency and customer satisfaction.

The future looks promising for Ford in China, with a structured approach designed to overcome existing hurdles and leverage new opportunities in the market.