Recently, a document regarding the organizational adjustment plan of GAC Group surfaced online. The document outlines the establishment of a Brand Marketing Department responsible for overseeing the operations of GAC Trumpchi, AION, and Haval, coordinating marketing, sales, channels, and after-sales services.
In previous actions, Geely also undertook similar resource integration by merging Geely Lynk with Zeekr, promoting resource sharing and efficiency enhancement.
The upcoming AION U will be a key product in this consolidation, priced at just over 90,000 yuan, offering a remarkable driving range of up to 650 kilometers.
Consumers are expressing anticipation and excitement regarding the price cuts and the enhanced features that come with the new offerings from GAC Group. It seems the competitive landscape for electric SUVs is heating up, with GAC aiming to capture more market share with its strategic adjustments.
As the competition in the electric vehicle segment intensifies, industry experts believe these moves may set a precedent for other automakers as well.
