The price of the Lexus ES has plummeted dramatically! This once aloof Japanese luxury sedan has finally lowered its stance, with the base model now priced just over 230,000 CNY — directly penetrating the 300,000 CNY price range.
The all-new ES is designed to compete robustly in the luxury sedan market, challenging the likes of the Mercedes-Benz E-Class with an aggressive price strategy. This makes it particularly appealing to buyers who previously considered other brands due to price differentials.
With the new price cut, the 2025 Lexus ES comes equipped with advanced features such as color LED headlights and high-quality interior finishes, making it a top contender in the segment. Key specifications include:
- Engine Options:
- 2.0L + CVT (127 kW, 206 Nm)
- 2.5L (160 kW)
- Fuel Efficiency:
- WLTC: approximately 4.8L/100km
The competitive positioning of the Lexus ES against its rivals, particularly the A6L and others, is essential to understand as consumers weigh their options in the luxury market.
The Lexus ES aims to deliver luxury without the premium price, providing features comparable to more expensive models while ensuring a strong brand presence within the luxury sedan market.
In conclusion, with the drastic price drop, the Lexus ES not only seeks to win over new customers but also redefines itself as a serious competitor against established luxury vehicles.
