The once-coveted status symbol Tesla is increasingly becoming a burden for owners. More and more owners want to sell their cars, while fewer drivers want to buy them. The problem isn’t the technology but the man at the helm of the company: Elon Musk.His political escapades, his alignment with Trump and far-right extremists—these are driving customers away in droves to competitors. Those who once proudly drove a Tesla are now contemplating how to sell it. Even celebrities are distancing themselves from the once-flagship brand.
This is reflected in the sales figures. In January 2025, Tesla sales in Germany plummeted by 60 percent; only 7,517 vehicles were registered across Europe—half as many as in the same period last year. While other manufacturers sell more electric vehicles, many car buyers are steering clear of the US brand.
Depreciation: Teslas are No Longer an Investment
The decreasing demand has another reason: Just a few years ago, Tesla models were considered particularly stable in value. Not anymore: The Model 3 lost about 19 percent of its value in 2024—nearly €8,000 in one year. The Model Y lost 17 percent. In comparison, electric vehicles, on average, lost only four percent of their value.For companies, Tesla is increasingly becoming an image problem. “Many businesspeople and managers feel that they can no longer arrive in a Tesla,” says Veit Neises from the Elektra dealership in Saarland to “Der Spiegel.” His company is currently receiving many Teslas offered for sale—buyers are harder to find.
Tesla Drivers Distance Themselves—With Stickers
The brand is so loaded with stigma that drivers are publicly distancing themselves from it. The currently most popular accessory is a sticker: “I bought this before Elon went crazy.” US singer Sheryl Crow posted on Instagram how her Tesla was disappearing on a tow truck. For many, selling their Tesla is a matter of attitude—even if it means taking a loss.
