Changan’s new Lumin model starts at ¥16,900, which is substantially lower after a reduction of ¥20,000. This pricing strategy raises concerns for Wuling, as they are a major competitor in the small vehicle market.
Changan’s Lumin aims to attract budget-conscious consumers with its competitive features. The vehicle boasts modern technology and aesthetics that appeal to the younger demographic.
In the specific compact and electric vehicle segments, this pricing could disrupt the market significantly, prompting Wuling to rethink their strategy.
Changan expects the Lumin to not only capture market interest but also set new standards for electric vehicles in its class.
